The GTM is in reference to Google Tag Manager.  While building out the website, I decided that it would be nice to have some web site stats, and was just about to add “Google Analytics” plugin to my wordpress installation.  Glad that I investigated a little more.

Google Tag Manager is a free product from Google that allows you to manage Google Analytics in a pluggable manner.  Decide to change from GA to Adobe Analytics?  No problem, just swap it out in the GTM.

Found a lovely plugin to help integrate GTM into my wordpress install,

Subscribe To Our Newsletter

Join our newsletter for a chance to win a limited edition Epic Cat Fort T-shirt! Stay up to date on the latest Epic Cat Fort news where we will announce all the behind-the-scenes planning and news as we endeavor to plan and build the Epic Cat Fort.

You have Successfully Subscribed!