The GTM is in reference to Google Tag Manager.  While building out the website, I decided that it would be nice to have some web site stats, and was just about to add “Google Analytics” plugin to my wordpress installation.  Glad that I investigated a little more.

Google Tag Manager is a free product from Google that allows you to manage Google Analytics in a pluggable manner.  Decide to change from GA to Adobe Analytics?  No problem, just swap it out in the GTM.

Found a lovely plugin to help integrate GTM into my wordpress install, https://wordpress.org/plugins/duracelltomi-google-tag-manager/

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